Wresonate · Leadership coaching, Austin, Texas

A coaching firm's website, scoped and shipped in a week

A complete marketing site for an Austin leadership coaching firm, built from scratch with the founder over a single week: positioning, copy, six service pages, a resources section and a booking flow.

The Wresonate home page: a dark hero with the headline Hit the big objective, keep the people who get you there.

The brief

Wresonate helps organisations hit ambitious targets without burning out the people who deliver them. The founder, Josh, needed a site that explained coaching, change programmes and workshops clearly enough that a prospect would book a call. He did not have six weeks to spend on it.

How it ran

Alex and Josh worked through the site together over the week: positioning first, then the page structure, then the copy and build. Working with the founder directly meant decisions took minutes rather than email threads. AI-assisted development did the heavy lifting on layout and boilerplate, which is what makes a build like this possible at a fixed price on a fixed date.

What shipped

A Next.js site on Vercel with a home page, three service lines, an insights and resources section, an about page and a discovery-call booking flow. Fast on mobile, indexed properly, ready for the founder to edit.

Why it is here

This is the “Build it” offer in practice. A contained scope, a founder who could make decisions, and a week. Not every project fits that shape, but when it does, it is the fastest route from idea to live.

I needed a site that explained what Wresonate does clearly enough that a prospect would book a call, and I didn't want a six-week agency process. Alex sat down with me, we worked out the positioning and the pages together, and the site was live within the week. He made every decision feel easy and nothing was lost in translation between what I said and what got built.

JoshFounder, WresonateGiven to Poiema in writing, quoted as written

Start with a strategy call

Thirty minutes. You describe the product and where it is stuck. You leave with a recommendation, whether or not it is us.